Production cuts and scaled-back marketing signal a rare setback for Apple’s most expensive headset Apple has reportedly scaled back production and marketing of its Vision Pro headset, marking a significant slowdown for what was once billed as the company’s most ambitious hardware launch in a decade. According to estimates cited by the Financial Times from market research firm IDC, Apple is expected to sell just 45,000 Vision Pro units in the fourth quarter of 2025 — a modest figure for a device priced at $3,499 and a sharp contrast to the millions of iPhones and MacBooks the company sells each … Continue reading Apple Pulls Back on Vision Pro as Weak Sales Temper Mixed-Reality Ambitions