Vision in Motion: How Betzabe Wintermute Is Building a Bicoastal Healthcare Empire with Jorge 360 Staffing

In an industry where speed, precision, and trust define success, Betzabe Wintermute stands out as a powerhouse CEO reshaping the future of healthcare staffing—and now, the wellness industry. As the founder of Jorge 360 Staffing, she’s not only meeting the nation’s growing demand for top-tier healthcare professionals but is also pioneering a new wave of expansion with her sights set on the flourishing Medspa market in Miami, Florida.

What makes Betzabe’s leadership extraordinary isn’t just her track record—it’s her vision.

From her early days in Peru, where ambition met discipline under the guidance of her education-focused parents, Betzabe knew she was destined to lead. That ambition brought her to the U.S., where she immersed herself in the medical field, driven by the belief that healthcare isn’t just a service—it’s a lifeline.

Under her guidance, Jorge 360 Staffing has grown into a nationally recognized name in staffing solutions for hospitals, nursing homes, outpatient clinics, and more. Operating across all 50 states and U.S. territories, the agency provides travel nurses, per diem professionals, and contract-based clinicians—carefully selected, vetted, and positioned for impact.

But Betzabe isn’t just a leader in business—she’s a movement in motion.

Now transitioning into a new chapter, Betzabe is bringing her brand of excellence to Miami. Her entrance into the Medspa and wellness sector signals a bold shift into one of the fastest-growing industries in the country. With demand for aesthetic treatments, regenerative services, and wellness experiences surging, her expansion is both timely and strategic.

“I believe leadership is about evolving with the world around you,” Betzabe shares. “Our work in healthcare taught us how to move fast, operate with integrity, and care deeply about the outcome. Those principles are just as important in the wellness space.”

What’s clear is that Betzabe is not chasing trends—she’s building infrastructure, developing a business model that merges healthcare quality with wellness innovation. Her approach is meticulous yet visionary, combining entrepreneurial courage with an unwavering commitment to community care.

With roots in Malibu and a new foundation in Miami, Betzabe is building something rare: a bicoastal brand that blends medical professionalism with modern lifestyle solutions. Whether it’s staffing ICU nurses during a crisis or opening doors to next-generation wellness clinics, she leads from the front, unshaken by challenge and energized by change.

Her leadership style is grounded in empathy but powered by data and execution. She understands that scaling a brand is not about working harder—it’s about working smarter, staying nimble, and continuously aligning with the needs of the market.

In today’s climate, where the lines between healthcare and lifestyle are blurring, Betzabe Wintermute is exactly the kind of leader the industry needs—forward-thinking, fiercely committed, and globally aware.

As CEO of Jorge 360 Staffing and now a rising name in the Medspa space, Betzabe isn’t just creating jobs—she’s creating momentum. Momentum that brings opportunity, raises industry standards, and inspires other entrepreneurs—especially women and immigrants—to rise.

Her story is still unfolding, but one thing is certain: Betzabe Wintermute is building more than businesses—she’s building a legacy.

For leaders who dream big, pivot boldly, and lead with heart, Betzabe’s journey offers the blueprint.

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Published by CEO Times
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