A record-breaking global promotion, revamped menu, and nostalgic appeal helped McDonald’s rebound after two sluggish quarters, proving the golden arches still shine bright. After two consecutive quarters of declining sales, McDonald’s has flipped the script with a powerful comeback—fueled by its biggest marketing campaign to date. The centerpiece? A creative collaboration with A Minecraft Movie that not only captured attention globally but also revived appetite for the golden arches. In the second quarter ending June 30, U.S. sales at McDonald’s locations open for at least a year rose 2.5%, ending a worrying downward trend. Globally, comparable sales surged by 3.8%, … Continue reading McDonald’s Scores Big with Minecraft Meal: How the Fast-Food Giant Reignited Sales with Its Largest Campaign Ever