The NFL has long been more than just a football league—it is a cultural force, a business juggernaut, and, increasingly, a platform for social messaging. This year’s Super Bowl halftime show, featuring Puerto Rican rapper Bad Bunny, has reignited debates over the league’s strategy, fan engagement, and the consequences of mixing entertainment with political statements. At the center of the controversy is NFL Commissioner Roger Goodell, whose leadership has embraced a mix of progressive messaging, social advocacy, and aggressive marketing initiatives designed to diversify the league’s audience. Bad Bunny’s performance, which included elaborate dance routines, Spanish-language lyrics, and overtly anti-Trump … Continue reading NFL’s Woke Gamble: Bad Bunny, Ratings, and the Risky Business of Social Messaging