Taylor Swift Puts Cassettes Back in the Spotlight with Life of a Showgirl

Once written off as obsolete, cassette tapes are finding new life among Gen Z, millennials, and superfans craving a tangible connection to music. When Taylor Swift releases her upcoming album, Life of a Showgirl, in October, fans will be able to stream it instantly, buy it on vinyl, or—perhaps surprisingly—pop it into a cassette player. The choice to release new music on cassette might seem like a nod to nostalgia, but Swift’s move highlights a broader trend: the slow but steady revival of a format that dominated music listening in the 1980s before being eclipsed by CDs and then digital … Continue reading Taylor Swift Puts Cassettes Back in the Spotlight with Life of a Showgirl