A thinner, lighter iPhone aims to reignite consumer excitement as Apple bets on innovation to spark the next upgrade supercycle. Apple is hoping to make smartphones exciting again. On Tuesday, the company unveiled the iPhone Air, its first major design overhaul in nearly a decade, describing it as “so thin and light, it seems to disappear in your hands.” The debut comes at a critical moment for Apple. After years of lackluster sales across the smartphone industry, consumers are holding onto their devices longer than ever, often replacing them only out of necessity. Apple’s iPhone 16 launch weekend sales in … Continue reading The iPhone Air Is Apple’s Boldest Redesign in a Decade