In a region where luxury is expected but true excellence is rare, Essam Ashour has spent more than two decades shaping a new standard for hospitality—one rooted not only in flawless execution but in emotion, storytelling, and human connection. Today, as the Chief Operating Officer of FEED Holding, Essam stands as one of the Middle East’s most respected F&B visionaries. Under his leadership, Tempesta has transformed from a promising concept into a distinguished symbol of refined luxury, creativity, and operational mastery. A Leader Who Sees Hospitality as an Art—Not an Industry For Essam, hospitality has never been merely a business. It is a craft, an … Continue reading Essam Ashour: The Mind Behind Tempesta’s Luxury Hospitality Standards