The global beauty and wellness technology market is no longer driven by novelty. Today, it is shaped by proof, credibility, and long-term trust. As consumers become more informed and selective, the industry is moving away from exaggerated promises and toward science-backed solutions that deliver consistent, measurable results. At the center of this shift stands Bill Wiedemann, Founder and President of Lumara Systems, a company that has helped transform red light therapy from a niche concept into a serious, trusted business category. What began as an exploration of light-based wellness has evolved into a globally recognized technology embraced by wellness leaders, … Continue reading The Business of Light: How Red Light Therapy Earned Trust Across Beauty, Wellness, and Hollywood