Taylor Swift Brings Music Craze Back to the Box Office with “The Official Release Party of a Showgirl”

Swift’s cinematic album release proves “Swiftonomics” in action, boosting theaters, fan engagement, and the entertainment economy. After a quiet end to the summer box office season, American theaters are once again in the spotlight, thanks to global pop icon Taylor Swift. Her AMC-distributed film, Taylor Swift: The Official Release Party of a Showgirl, debuted Friday in 3,700 theaters, coinciding with her 12th studio album, The Life of a Showgirl. The movie pulled in $15.8 million domestically on its opening day and is projected to reach up to $30 million over the three-day weekend, providing a much-needed boost to multiplexes nationwide. … Continue reading Taylor Swift Brings Music Craze Back to the Box Office with “The Official Release Party of a Showgirl”