Shoppers Spent Record $14.2 Billion Online During Amazon Prime Day

According to a report from Adobe Analytics on Thursday, shoppers spent a record $14.2 billion online across retailers in the United States during the 48-hour Amazon Prime Day event.

Retailers like Walmart and Target are also participating in the Amazon sales event, launching deals to attract customers looking for steep discounts.

Amazon Prime Day’s Impact on July Retail Sales:

The two-day Amazon shopping event has turned July, traditionally a slow time for retailers, into a season when parents look for bargains, especially on back-to-school clothing, electronics, uniforms, backpacks, dorm decorations, and supplies.

This year, back-to-school shopping started about two days earlier than in prior years as retailers across the U.S. offered discounts to rake in dollars that could have gone to Amazon.

Record-Breaking Sales Figures:

Adobe said that total online sales rose 11% on July 16 and 17 to $12.7 billion, compared to the two days in 2023.

Sales this year were driven in part by back-to-school shopping, with related spending up 216% across both days compared to June 2024’s daily sales levels, according to Adobe.

Adobe said consumers looking to upgrade devices and add new technology helped push online sales for the electronics category up 61% across retailers. The company relies on direct-to-consumer transactions based on more than 1 trillion visits to U.S. retail websites.

Amazon Prime Day’s Success:

Amazon.com said the Prime Day event this year saw record sales and more items sold during the two days than any previous year.

During the two days, Amazon Prime members bought products from brands such as Sol de Janeiro, Apple, and Dyson, as well as small businesses including TruSkin and Native Pet.