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Puerto Rican superstar takes the world’s biggest stage, celebrating culture, history, and global influence
Bad Bunny, the Puerto Rican music phenomenon and three-time Grammy Award winner, has officially been announced as the headliner for the Super Bowl LX halftime show. The highly anticipated event will take place on Sunday, February 8, 2026, at Levi’s Stadium in Santa Clara, California.
The NFL confirmed the news on Sunday, marking another milestone in the meteoric rise of Benito Antonio Martínez Ocasio, better known as Bad Bunny. Fresh off completing a historic two-month residency at the Coliseo de Puerto Rico José Miguel Agrelot in San Juan, the artist is set to bring Latin music and culture to one of the most-watched events in the world.
A Cultural Milestone
In an emotional statement, Bad Bunny expressed the significance of the moment:
“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history.”
His recent residency, which concluded with a concert streamed globally on Amazon, generated hundreds of millions of dollars in tourist revenue for Puerto Rico, underscoring his impact beyond the music industry.
Jay-Z, whose Roc Nation is producing the halftime show in partnership with the NFL and Apple Music, praised Bad Bunny’s influence: “What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”
Latin Music at the Center of Pop Culture
Oliver Schusser, Apple’s Vice President of Music, Sports and Beats, highlighted the broader cultural significance of Bad Bunny’s rise:
“His music has not only broken records but has elevated Latin music to the center of pop-culture.”
This announcement follows the record-breaking Super Bowl LIX halftime show headlined by Kendrick Lamar, which became the most-watched halftime performance in history and earned four Emmy nominations, including a win for Outstanding Music Direction.
Looking Ahead
Bad Bunny’s Super Bowl performance is expected to further amplify his global reach. The singer will embark on a world tour starting in November, with shows planned across Latin America, Europe, Asia, and Oceania. Notably, he has chosen to forgo US tour stops, citing concerns about potential raids by US Immigration and Customs Enforcement (ICE).
With Super Bowl LX, Bad Bunny is not only solidifying his place as one of the most influential artists of his generation but also carrying his culture to the grandest stage in sports and entertainment.
