Billionaire Stephen Ross Backs $200 Flying Taxi Rides to Tackle Miami Traffic Woes

Revolutionizing South Florida Commutes: Flying Taxis Promise 10-Minute Trips at 150 mph

Archer Aviation’s eVTOL Service Promises 150 mph Commutes Between Miami, West Palm Beach, and Key South Florida Hubs


Billionaire real estate magnate Stephen Ross, owner of the NFL’s Miami Dolphins, is taking a bold step to transform South Florida commuting by backing Archer Aviation’s innovative flying taxi service. The service, which will charge $200 for a 30-minute ride from Miami to West Palm Beach, aims to provide a faster, quieter alternative to congested highways.

Archer’s electric vertical takeoff and landing aircraft (eVTOL), dubbed the Midnight, is a piloted four-passenger vehicle capable of reaching speeds of 150 mph while carrying over 1,000 pounds. Designed for short trips between 20 and 50 miles, it promises to reduce commutes from over an hour in car traffic to just 10–20 minutes per flight.

The service is expected to link Ross’s private golf course in Hobe Sound with the Hard Rock Stadium in Miami, as well as local airports in Miami, Fort Lauderdale, and Palm Beach. Archer has already completed test flights in San Jose, California, and plans to expand urban networks to New York City, Los Angeles, and Abu Dhabi.

Adam Goldstein, founder and CEO of Archer, highlighted South Florida’s booming population as an ideal market for the service. “As areas become more popular, there’s more congestion, and the more congestion, the more need for this type of transportation,” he said. Ross echoed this view, emphasizing that “the value of people’s time, that’s what it’s really all about.”

South Florida has seen significant population growth in recent years, fueled by strong international migration. Miami-Dade, Broward, and Palm Beach counties have all posted steady increases from 2023 to 2024, intensifying congestion on major highways such as I-95 and Florida’s Turnpike, which carry peak daily volumes exceeding 200,000 vehicles. During peak hours, travel times can more than double, creating a pressing need for innovative transit solutions.

Ross’s investment in Archer Aviation reflects a growing trend among innovators and entrepreneurs seeking to leverage eVTOL technology to address urban congestion, reduce commuting times, and enhance mobility for high-density regions. If successful, South Florida could become a pioneering hub for urban air mobility in the United States.

Manish Singh

Manish Singh is the visionary Editor of CEO Times, where he curates and crafts the stories of the world’s most dynamic entrepreneurs, executives, and innovators. Known for building one of the fastest-growing media networks, Manish has redefined modern publishing through his sharp editorial direction and global influence. As the founder of over 50+ niche magazine brands—including Dubai Magazine, Hollywood Magazine, and CEO Los Angeles—he continues to spotlight emerging leaders and legacy-makers across industries.

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