Eunhye Lee: The Visionary CEO Behind PRECIME and the Future of Clean Beauty Innovation

A CEO with a Global Mission

In the fast-evolving world of beauty and wellness, Eunhye Lee, founder and CEO of SPL INC., is redefining what it means to lead with intention. Based in Tokyo, Japan, Eunhye’s journey is one of creativity, resilience, and innovation.

Growing up captivated by art, Eunhye explored diverse industries ranging from financial services to e-commerce, product development, and cosmetics across Japan and international markets. As someone who struggled with sensitive skin and frequent redness, she developed a deep personal motivation to create gentle, non-irritating cosmetics.

The Launch of PRECIME

After years of research and dedication, Eunhye launched her clean beauty brand, PRECIME, on September 3, 2021. The name merges Precious and Me — symbolizing a philosophy of self-love, authenticity, and care. Even before its release, PRECIME attracted a passionate fanbase and quickly expanded into the United States, South America, and Southeast Asia, becoming a beacon of clean beauty tailored for sensitive skin.

PRECIME’s approach is simple but powerful: clean, innovative, and deeply respectful of each individual’s skin and story. With a commitment to transparency and continual adaptation to global beauty needs, the brand continues to grow as a trusted name in luxury skincare.

Global Recognition and Product Innovation

Among PRECIME’s acclaimed releases is the Exosome Mineral UV Protective Cream SPF 34 PA+++ — a triple award-winning sunscreen infused with advanced exosome technology for skin regeneration and daily protection. Praised for its lightweight feel and visible results, the product has been featured in international beauty media and adopted by skincare enthusiasts worldwide.

Looking Ahead

Under Eunhye’s visionary leadership, PRECIME is poised to grow even further. Plans for future expansion include a subsidiary in California, Los Angeles, reflecting the brand’s commitment to serving a global community with products that are elegant, effective, and skin-friendly.

Follow the journey: @precime_official

Explore the brand: precime.shop

Manish Singh

Manish Singh is the visionary Editor of CEO Times, where he curates and crafts the stories of the world’s most dynamic entrepreneurs, executives, and innovators. Known for building one of the fastest-growing media networks, Manish has redefined modern publishing through his sharp editorial direction and global influence. As the founder of over 50+ niche magazine brands—including Dubai Magazine, Hollywood Magazine, and CEO Los Angeles—he continues to spotlight emerging leaders and legacy-makers across industries.

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