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McDonald’s U.S. franchises are contemplating the launch of a $5 meal deal to attract inflation-affected customers amidst economic uncertainties.
Global restaurant chains like McDonald’s are witnessing a shift as lower-income customers opt for more meals at home due to the cost-of-living crisis.
To counter this trend, McDonald’s aims to offer steeper promotions to entice customers back to its outlets.
McDonald’s, with a significant exposure to the lower-income demographic, has observed a slowdown in global sales growth for four consecutive quarters.
CEO Chris Kempczinski emphasized the importance of value across all income brackets during a recent post-earnings call.
News of McDonald’s potential $5 meal deal led to a 2% increase in the company’s shares, reflecting investor optimism about the strategy’s potential impact.
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