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India’s Reliance Retail has entered into a partnership to sell products from the British online retailer ASOS in India, marking a significant addition to its portfolio of international brands. ASOS is renowned for its trendy apparel aimed at young adults.
This partnership will introduce ASOS’ fashion products to the Indian market, further enhancing Reliance Retail’s offerings of international brands.
Following the announcement, ASOS’ U.K.-listed shares rose by as much as 3.9%, reflecting positive market sentiment towards the partnership.
Reliance Retail has been actively introducing global brands to India, including Tiffany & Co and Balenciaga, as part of its broader expansion and diversification strategy.
During the fourth quarter of fiscal 2024, Reliance Retail opened 562 new stores, underscoring its aggressive growth strategy.
Reliance Retail is a significant division within Reliance Industries, contributing approximately one-third of the conglomerate’s overall revenue.
The collaboration with ASOS aligns with Reliance Retail’s objective to cater to the evolving fashion needs of India’s young and tech-savvy consumer base.
Currently, Reliance Retail has not disclosed when it will start distributing ASOS products in India or the deal’s financial terms.
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