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From Seoul to Tokyo — How one founder is redefining skincare through science, purpose, and self-worth
A CEO with a Global Mission
In the fast-evolving world of beauty and wellness, few leaders exemplify global innovation like Eunhye Lee, the founder and CEO of SPL INC., headquartered in Tokyo, Japan. With a career foundation in the financial payment industryacross Japan and Singapore, Eunhye brings a rare blend of fintech precision and creative vision to the beauty world.
Her latest venture, PRECIME, is a purpose-driven clean beauty brand, and while Eunhye has no formal work experience in Korea’s beauty industry, her roots remain close to her heart. PRECIME’s debut product — the Perfect Radiant Fit CICA Cushion Foundation SPF50 PA+++ — is proudly manufactured in South Korea as a tribute to her hometown.
The Birth of PRECIME: Where Innovation Meets Identity
Founded with a name that fuses “Precious” and “Me,” PRECIME is more than a brand — it’s a philosophy. Under Eunhye’s leadership, PRECIME has positioned itself as a clean beauty pioneer, placing self-love and scientific integrityat the center of its formulations.
What makes PRECIME unique is its commitment to cutting-edge skincare technology, including the use of exosomes— a revolutionary ingredient in skin renewal science. Exosomes are microscopic messengers derived from stem cells that aid in regeneration and repair, making PRECIME’s hero product both high-performance and future-forward.
Product Spotlight: A Skincare Revolution in a Tube
The brand’s flagship product, the Exosome Mineral UV Protective Cream SPF 34 PA+++, has taken the global beauty scene by storm. More than just a sunscreen, it’s a multi-award-winning innovation that offers:
Already hailed by publications like The LA Fashion, My Subscription Addiction, and Daily Vanity, this product has not only earned editorial praise but has also become a staple in high-end skincare routines across Asia and beyond.
CEO Leadership Rooted in Values
Eunhye Lee’s rise as a founder is marked by clarity of purpose and a commitment to excellence. She leads with empathy and vision — ensuring that every product created under PRECIME reflects a deeper intention: to empower individuals to love themselves through mindful self-care.
As a female founder thriving in the highly competitive Asian beauty industry, Eunhye also serves as an inspiration for women in leadership. Her ability to blend global aesthetics with local values sets her apart, making her a rising star among CEOs shaping the future of health, beauty, and wellness.
Looking Ahead: From Tokyo to the World
With growing interest in international markets including Dubai, Singapore, and Los Angeles, Eunhye is building PRECIME into a global luxury brand. Her vision includes not only expanding product lines but also creating a platform that educates and inspires — empowering people to see skincare as an act of self-respect.
In a world that often commodifies beauty, Eunhye Lee stands firm in her belief that true beauty starts within — and with every bottle of PRECIME, she’s sharing that truth with the world.
Follow the journey: @precime_official
Explore the brand: precime.shop
In a world that constantly urges us to become someone else, Nina Bartz dares to remind
Born in São Paulo and raised in Feira de Santana, Bahia from the age of 10,
