H&M, the world’s second-largest fashion retailer, announced the appointment of Daniel Erver as its new CEO.
The decision comes alongside the release of the company’s fourth-quarter financial results, which showed a change in leadership.
Q4 Operating Profit Slightly Below Expectations:
H&M reported its operating profit for the fiscal fourth quarter (September-November), reaching 4.33 billion crowns ($415.4 million).
Although this figure marked a substantial increase from 821 million in the same period the previous year, it fell slightly below expectations. Analysts had predicted a mean operating profit of 4.57 billion crowns.
Challenges in the Fashion Retail Landscape:
The fashion retailer has faced challenges, including shifting its price-sensitive customers to budget-friendly alternatives like SHEIN.
Intense competition from Zara owner Inditex has added to the competitive landscape, prompting H&M to navigate consumer behavior and preferences changes.