Apple to Allow Direct App Distribution in EU Following Digital Markets Act

Apple has announced that software developers using the App Store will soon be able to distribute apps directly to European Union (EU) users from their websites. 

This move comes in response to new EU regulations, specifically the Digital Markets Act (DMA), which mandates Apple to open up its closed ecosystem and offer alternative app stores on iPhones.

Key Changes Required by DMA:

The DMA, which came into effect last week, requires Apple to allow developers to opt out of using its in-app payment system, which currently charges up to 30%. 

Additionally, Apple must enable developers to distribute apps directly from their websites to EU users, providing more flexibility and choice.

Apple’s Response and Implementation:

In a blog post, Apple stated that it will provide authorised developers with access to application programming interfaces (APIs) that facilitate the distribution of apps from the web. 

These APIs will integrate with system functionality, enable backup and restoration of users’ apps, and offer developers more options.

Additional Changes:

Alongside direct app distribution, Apple will permit developers to set up alternative app marketplaces and immediately feature a catalogue consisting solely of their own apps. 

Developers will also be free to design in-app promotions, discounts, and deals when guiding users to complete website transactions instead of using Apple’s predefined templates.

Compliance and Criticism:

Despite these changes, Apple continues to face criticism from rivals regarding the adequacy of its compliance efforts. 

Violations of the DMA regulations could result in substantial fines, amounting to as much as 10% of the company’s global turnover.