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The Dynamic Duo Transforming Businesses Across Latin America with Innovative Marketing Strategies
Andrea Morton and Alberto Medina are the trailblazing founders of SalesHub, a sales agency that has taken Mexico’s marketing industry by storm. With a combined 12 years of experience, they have harnessed their expertise to scale more than 50 businesses across Latin America since launching their partnership in the summer of 2023. Today, SalesHub manages over $2 million USD in monthly ad spend and has generated more than $20 million USD for their clients through cutting-edge content creation funnels.
A Chance Meeting That Led to Success
The foundation of SalesHub was built when Andrea and Alberto crossed paths in an entrepreneurial WhatsApp group, where their shared passion for marketing and innovation sparked a powerful collaboration. Their journey to becoming business leaders started well before that.
Andrea’s story begins in high school, where she worked as a waitress while immersing herself in marketing and sales podcasts. She quickly made her mark by securing a role as a community manager for a renowned doctor, which opened the door to her first business opportunities. With her growing reputation, she hired her first editor and designer, paving the way to meet Alberto.
Alberto, a Business Administration graduate from Tecnológico de Monterrey, Mexico, built his expertise working at a startup software company and later as a business consultant. His transition into freelance marketing as a media buyer (Trafficker) connected him with Andrea, and they soon realized that their talents complemented each other perfectly.
The Partnership That Drives SalesHub
As co-founders, Andrea and Alberto have established distinct roles within SalesHub: Andrea spearheads marketing and sales, while Alberto handles operations and administration. Their dynamic is reflected in Alberto’s analogy: “I’m the car, and Andrea is the gas. You could have fuel but no vehicle, meaning you might make a few sales without systems in place, but you’ll never scale. On the other hand, a system without sales won’t get you anywhere.”
This synergy has driven SalesHub’s impressive growth, allowing the agency to onboard at least seven new clients every month. Their clear goals and relentless focus on execution are the driving forces behind their rapid success.
Innovating Marketing Through Tailored Funnels
SalesHub has built its reputation on two core pillars: Content Creation and Marketing Campaigns. Andrea explains that every business is different, and so are the strategies that help them thrive. “We craft personalized sales funnels tailored to each client across multiple platforms. What works for one business may not work for another.”
One of their standout techniques involves creating multiple TikTok accounts for a single product, using that platform to drive traffic to Instagram, where they optimize conversions with targeted ads. By repurposing one piece of content across various accounts, they are able to generate millions of views and convert that engagement into revenue through Meta ads. This tailored approach has proven successful across numerous businesses, helping SalesHub’s clients achieve outstanding results.
Embracing Innovation and AI
Never ones to rest on their laurels, Andrea and Alberto are already exploring the next frontier of marketing: AI-integrated software solutions. By applying innovative European marketing techniques to Latin American markets, they are pushing the boundaries of what’s possible in the region’s business landscape. This willingness to experiment and innovate has been another key to SalesHub’s rapid growth and continued success.
A Commitment to Latin America’s Entrepreneurs
At its heart, SalesHub is driven by a deep commitment to supporting small and medium-sized businesses in Latin America. Andrea and Alberto are keenly aware of the challenges that entrepreneurs in the region face, from complex tax laws to fiercely competitive markets. “Simply having a polished Instagram feed won’t ensure survival,” Andrea notes. “We leverage buyer psychology in our ads and content, and we’re selective with the clients we take on. You’d be surprised how many businesses we turn down because their product margins simply don’t support marketing expenses.”
For Andrea and Alberto, it’s not just about driving sales—it’s about bridging the knowledge gap that exists in many Latin American markets. “At SalesHub, we aim to fit the product to the market, not the market to the product,” Andrea explains. This focus on sustainability and long-term success sets SalesHub apart as a sales agency that’s truly invested in its clients’ futures.
Looking Ahead: The Future of SalesHub
As Andrea Morton and Alberto Medina continue to steer SalesHub into the future, their focus remains on growth, innovation, and driving success for their clients. With their unique blend of expertise, strategic vision, and commitment to excellence, they are shaping the future of sales in Latin America—one business at a time.
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