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Inside the Vision, Strategy, and Purpose Driving One of Brazil’s Most Influential Wellness CEOs
At just 36, Alexandre F. Lazaretti has become one of the most dynamic names reshaping the global wellness and medicinal cannabis landscape. As co-founder and Chief Operating Officer of True Wellness Life and True Med, he stands at the intersection of science, innovation, and high-growth global markets, leading an elite ecosystem dedicated to phytopharmaceuticals and regulated cannabis-based therapies.
Operating within one of the fastest-expanding industries in Brazil, True Wellness Life is part of a worldwide wellness market worth hundreds of billions. The company brings together Swiss precision, American innovation, and the strategic potential of Brazil’s rapidly evolving health sector, offering investors a gateway into one of the most promising wellness frontiers on the planet.
With a projected fundraising target of USD 4 to 7 million over the next two years, the company is strengthening its production capabilities, clinical protocols, R&D, and telemedicine infrastructure, building a premium ecosystem designed for long-term global expansion.
Born in Campinas, Brazil, Lazaretti was raised in a family rooted in faith, discipline, and education. His entrepreneurial journey began at 15, organizing events and learning early how to convert adversity into opportunity. With a degree in Social Communication, he went on to develop expertise in marketing, corporate governance, and intelligence at multinational companies such as Germany’s Kleffmann Group.
Over the last two decades, he has led operations and premium-sector projects exceeding R$ 500 million, consistently standing out for his strategic vision, leadership discipline, and ability to build high-performance environments.
At the core of Lazaretti’s leadership is True Wellness Life, a company committed to delivering regulated, science-backed wellness solutions with premium quality. The brand blends international excellence with Brazil’s growing potential, creating an ecosystem uniquely positioned to scale globally.
Its medical arm, True Med, amplifies this mission by combining advanced clinical protocols, telemedicine, technology, and patient-focused care. The goal is ambitious yet clear: transform the medical cannabis patient experience with accessibility, safety, and personalization.
Brazil’s medicinal cannabis market is undergoing unprecedented growth. In 2024 alone, more than 672,000 patients relied on cannabis-based treatments, a rise of over 50 percent from the previous year. The sector currently moves around R$ 853 million annually and is expected to exceed R$ 1 billion in 2025. By 2034, projections indicate a potential R$ 15 billion industry, placing Brazil at the forefront of global medicinal cannabis expansion.
True Wellness Life is preparing to seize this moment with a portfolio of high-impact initiatives, including nationalized production, cost reduction through verticalized operations, R&D advancements, global partnerships, and the democratization of medical access through telemedicine and technology.
This is not a company waiting for the market to evolve; it is helping shape the evolution.
Lazaretti’s leadership stands out for its blend of operational expertise, strategic intelligence, and ethical grounding. His approach balances innovation with responsibility, and business growth with social purpose.
His key strengths include:
• Deep competence in corporate governance and ESG within regulated sectors
• International experience across the United States, Switzerland, Germany, and Brazil
• Brand-building specialization across premium markets
• A global network of strategic relationships built over two decades
His leadership style is both analytical and people-focused, with a vision that consistently aligns innovation with long-term societal value.
For Lazaretti, business is not only about scale; it is also about purpose. Inspired by his faith and belief in the power of education to transform communities, he plans to launch an educational impact initiative in Brazil in the coming years.
True Wellness Life invites investors to join a rapidly ascending sector supported by strong market fundamentals, competitive advantages, and a collaborative global community. The combination of strategy, science, and purpose positions the company as one of the most promising players in Brazil’s wellness and medicinal cannabis revolution.
“Hard work builds a man, but it is attitude that transforms lives.”
This philosophy reflects Lazaretti’s journey: resilient, disciplined, visionary, and grounded in purpose. His work with True Wellness Life and True Med is not only transforming markets but also shaping the future of health for millions.
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