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By CEO Times | Feature Profile: Nadia Saidi, CEO, Beverly Royal LLC & Eluxe Branding LLC
On July 14, 2026, the Great Hall of the Library of Congress in Washington, D.C. became the setting for an evening marking America’s 250th anniversary.
Project Legacy’s Celebrate America 250 Gala brought together members of Congress, diplomats, business leaders, philanthropists and international guests. Project Legacy publicly lists the gala as taking place at the Library of Congress on July 14, while subsequent coverage reported Eric Trump among the evening’s featured speakers.
For Nadia Saidi, the evening represented more than another invitation into an influential room.
Born in Tunisia, shaped professionally in Canada and now working across Los Angeles, Montreal, New York and Washington, Saidi had helped connect a major European private healthcare group with the America 250 initiative. According to Saidi, she personally negotiated the sponsorship through Eluxe Branding while also working on the group’s broader ambitions in the United States.
It was a moment that captured the unusual intersection at the center of her career.
Luxury branding. International relations. Healthcare. Entrepreneurship. Diplomacy. Philanthropy.
For Saidi, they are not separate worlds. They are parts of the same larger vision.
“I am first a human of the earth, of the universe. I am proud of where I come from, my Arab, French and African background. And I feel, at my core, very American. Because it is the only place that rewards intellect. You can come from any corner of the world and become a free American.”
The Empire Behind the Invitation
Saidi describes herself as an international serial entrepreneur, and her portfolio reflects that ambition.
At the center is Beverly Royal LLC, a California business consulting and venture company she leads as CEO.
Then there is Eluxe Branding LLC, the luxury branding and marketing agency she runs as CEO and Creative Director, with activities spanning Los Angeles, Montreal and Milan.
Her entrepreneurial interests extend into private aviation through Queen Jets, an empty-leg charter brokerage created around access to private aircraft opportunities across North America.
She is also a co-founder of Villion AI, a hospitality concierge technology venture for which she helped establish the early branding foundation.
In luxury jewellery, Saidi is co-founder and brand ambassador of De Mont Creation, a Canadian house, while her broader network of ventures and collaborations continues to expand.
Yet the role that perhaps best explains the direction of her career is her work in international relations.
Saidi says she serves as Director of International Relations for a major European private healthcare group and is involved in its prospective U.S. expansion, including a luxury hospital project targeted toward 2030.
Her responsibilities, she says, reach beyond traditional international relations. They include contributing to the branding architecture surrounding both the group and its leadership, from websites and visual identity to positioning, brand equity and executive image.
That combination reveals something fundamental about the way Saidi thinks.
She does not see branding simply as advertising.
She sees it as infrastructure for influence.
Building the Mind Behind the Luxury
Saidi’s academic journey has been deliberately multidisciplinary.
Her background includes business administration and marketing studies associated with HEC Montréal and Université de Montréal, followed by graduate-level study in Fashion and Luxury Brand Management at Istituto Marangoni Miami.
She also completed the Inside LVMH certificate, studying areas including creation, branding, operations and supply chain.
Earlier stages of her education included business and finance studies at SMU-MSB and an engineering preparatory year at INSAT focused on computer science and physics.
Her academic and professional development has also included projects connected with Pininfarina and Formula 1, alongside diplomatic training in Washington, D.C.
She works across English, French and Arabic.
The variety is intentional.
Saidi has little interest in becoming narrowly defined by one industry or discipline. She is drawn instead to the idea of intellectual range, believing that understanding business, design, culture, technology and human behavior together creates a more powerful executive.
“My goal was never Gucci bags. My goal was to build such brands so I could manage them. The deeper I go into luxury, the more I believe the most luxurious asset you can own and develop is your brain.”
A Woman in the Room Where Decisions Are Made
Luxury and diplomacy may appear to belong to separate worlds.
Saidi sees them differently.
For her, luxury can become an instrument.
A sophisticated environment can bring influential people together. Branding can establish trust before formal negotiations begin. Hospitality can transform an introduction into a relationship. And the right partnership can move resources toward something far larger than the event itself.
That philosophy is central to her next major engagement.
On September 24, 2026, during the 81st Session of the United Nations General Assembly, Saidi says a Roundtable & Gala Dinner managed through Eluxe Branding and Beverly Royal is planned at the Mutual of America Building in New York.
The date falls during the official UN General Assembly High-Level Week, with the General Debate taking place from September 22 through September 28.
According to materials provided for this profile, the program will place Africa at the center of the conversation and is expected to recognize Othman Benjelloun with a US-Morocco Friendship Award. Benjelloun is currently Chairman and Chief Executive Officer of BANK OF AFRICA Group.
Saidi says she personally negotiated the sponsorship supporting the initiative, following her earlier work connected with the America 250 event.
Collectively, she says the sponsorships she has helped secure during 2026 are approaching USD 1 million, with the associated initiatives connected to philanthropic and civic causes.
But for Saidi, the significance is not simply the financial value.
It is the position from which those deals are being structured.
Her work increasingly places her around business leaders, international delegations, family offices, philanthropic organizations and protocol teams.
Historically, those environments have not always placed women in the role of architect, negotiator or decision-maker.
Saidi wants to be one of them.
“You don’t cross oceans just to be average. You come to build an empire.”
For her, ambition is not something that requires an apology.
It requires discipline.
Freedom, Education and the Philosophy Beneath the Business
Ask Saidi what she ultimately wants to build and the answer moves quickly beyond companies.
She speaks about education.
Freedom.
Independent thought.
Opportunity.
And the responsibility that comes with gaining access to influential rooms.
“Great nations are built when people are free to think,” she says. “With the right education and freedom at the core, civilisations evolve.”
Her worldview has been shaped by moving between cultures.
Tunisia gave her North African roots. Canada became an important part of her education and professional development. Europe influenced her understanding of luxury. The United States has increasingly become the stage on which she wants to build the next chapter.
That movement across societies has left her fascinated by the conditions that allow people to develop their potential.
Her conclusion is simple: people need the freedom to think, learn and create.
For Saidi, this is also where luxury begins to take on a different meaning.
A gala is valuable not because the room is beautiful, but because of what can happen inside it.
A luxury brand matters not simply because of its price, but because of the access, trust and relationships it can create.
A business relationship becomes meaningful when it produces something beyond visibility.
Capital can help build healthcare infrastructure.
A diplomatic introduction can become an investment relationship.
A philanthropic partnership can support education.
An international gathering can give overlooked issues a platform.
“We all belong to one humanity,” Saidi says, “and we should serve it as we grow, as we develop our skills, as we expand our knowledge.”
Redefining What Luxury Can Mean
Saidi’s interpretation of luxury is becoming increasingly distant from conventional ideas of consumption.
She speaks about time as luxury.
Knowledge as luxury.
Health as luxury.
Freedom as luxury.
Access to education as luxury.
The ability to move across borders, industries and cultures with confidence is, in her view, far more valuable than the visible symbols traditionally associated with wealth.
This philosophy explains why her branding career and international-relations work have gradually begun to overlap.
Luxury gives her a language.
Diplomacy gives that language a destination.
Business gives it execution.
Philanthropy gives it purpose.
“I don’t want to be viral,” she says. “I want to create a legacy and an impact, to be a catalyst for a better world, even at an individual level.”
The Creative Hand Behind the Executive
Despite the companies, negotiations and international engagements, Saidi has not abandoned the instinct to physically create.
For the Freedom 250 Grand Prix in Washington, D.C., held on August 23, 2026, she designed a symbolic jewellery piece she calls The American Hope Necklace.
The Freedom 250 Grand Prix took place around the National Mall on August 22 and 23 as part of celebrations surrounding the United States’ 250th anniversary.
Saidi’s necklace featured fifty pearls, one representing each U.S. state, alongside a gold bald eagle and an enamel banner incorporating red, white and blue.
The symbolism was deliberate.
The number of pearls had to mean something.
The eagle had to carry a specifically American identity.
The colors had to communicate the story immediately.
For Saidi, the piece was less about jewellery than memory.
It represented the story of a girl who imagined America from afar and eventually found herself participating in moments connected to its 250th anniversary.
The necklace is now, she says, the subject of a maison-style designer’s book exploring the meaning behind its creation.
It is another reminder that beneath the executive profile remains a person deeply interested in objects, symbolism and storytelling.
The Art of Becoming
Saidi is also turning that philosophy inward.
She is developing a book under the working title The Art of Becoming, centered on personal evolution and the ways her experiences in the United States are influencing the woman she is becoming.
Rather than approaching it as a traditional business book, Saidi imagines something more personal.
Experiences first.
Lessons second.
Moments that reveal a principle rather than chapters built around abstract advice.
Her intellectual inspirations include figures such as Leonardo da Vinci and Nikola Tesla, whom she admires for the breadth of their thinking.
The polymath model resonates with her because Saidi does not want to be known for understanding only branding, business, fashion or diplomacy.
She wants each discipline to strengthen the others.
Her father’s early advice remains one of the principles beneath that ambition.
Whatever you choose to do, become great at it.
What She Is Building Toward
The immediate future is already crowded.
Saidi’s ambitions include the potential U.S. healthcare expansion toward 2030, further development of Eluxe Branding across Los Angeles, Montreal and Milan, the evolution of Beverly Royal into a broader portfolio platform, growth for Queen Jets and continued development around Villion AI.
Yet those businesses appear to be only one part of the story she ultimately wants associated with her name.
The larger goal is influence with consequence.
She wants women not merely invited into important rooms, but involved in constructing the agreements made inside them.
She wants luxury to become a tool for opening doors rather than simply displaying wealth.
She wants education and intellectual development to remain central to ambition.
And she wants success to produce something beyond personal recognition.
“Everything I have now was earned,” she says. “Nothing was given to me.”
In her accounting, material possessions are evidence of milestones, not the milestones themselves.
The more important achievement is becoming the person capable of creating them.
Skills cross borders.
Knowledge remains portable.
Intellectual capital cannot be taken away by a seating chart, an invitation list or a gatekeeper.
That idea brings Saidi’s story back to the Library of Congress.
She entered a building devoted to preserving knowledge during a celebration of America’s 250th anniversary carrying a philosophy that knowledge itself may be among the greatest forms of wealth.
For Nadia Saidi, getting into the room is only the beginning.
The larger challenge is becoming valuable enough that what you build, negotiate and contribute after entering the room leaves something behind.
NADIA SAIDI
CEO, Beverly Royal LLC
CEO & Creative Director, Eluxe Branding LLC
Director of International Relations, European Private Healthcare Group
Websites: eluxebranding.com | beverlyroyal.com | queenjets.com
Instagram: @Nadya.el.Saidi
LinkedIn: Nadia Al Saidi
Sponsorship and Partnership Inquiries: info@eluxebranding.com
