Chinese electric vehicle giant BYD has announced plans to establish a car production plant in Pakistan and introduce its vehicles to the market through a partnership with Mega Motors.
Plans for the Pakistani Market:
BYD is set to become Pakistan’s first major new electric vehicle (NEV) entrant, a market currently characterized by limited charging infrastructure. The company’s initiative goes beyond just selling vehicles; it promotes environmental responsibility and technological innovation.
Liu Xueliang, BYD’s general manager for Asia Pacific, emphasized the company’s broader vision for the market. “Our entry into the Pakistani market is not just about bringing advanced vehicles to consumers,” Liu stated. “It’s about driving a broader vision of environmental responsibility and technological innovation.”
Launch and Expansion:
BYD plans to open three flagship stores and experience centers in Pakistan’s major cities: Karachi, Lahore, and Islamabad. In the fourth quarter of 2024, the company intends to sell two SUV models and a sedan.
The new plant, Pakistan’s first NEV assembly facility, is scheduled to begin operations in 2026. This development is part of a “landmark investment,” according to Kamran Kamal, Chief Executive of Hub Power Co Ltd, also known as Hubco.
Enhancing Charging Infrastructure:
Hubco will set up fast-charging stations across major cities, motorways, and highways to address the current lack of charging facilities. This infrastructure development will support the adoption of electric vehicles in Pakistan and complement BYD’s market entry.
The partnership with Mega Motors and establishing the assembly plant underscore BYD’s commitment to expanding its global footprint and supporting the transition to sustainable transportation solutions.