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According to a report by the Financial Times on Monday, the European Union is reportedly preparing to charge Meta, Facebook’s parent company, with breaching the bloc’s digital regulations.
EU regulators are expected to issue preliminary findings this week, expressing concerns over Meta’s “pay or consent” model.
This model, implemented through a no-ads subscription service launched for Facebook and Instagram in Europe last November, offers users a choice: consent to tracking for free service funded by ads, or pay to opt out of data sharing.
The report suggests that regulators may argue this choice presents a false alternative, with the financial barrier potentially coercing users into consenting to their personal data being tracked for advertising purposes.
Meta, along with the European Commission, has not yet reacted to Reuters’ requests for comment on these developments.
This move follows recent actions by EU antitrust regulators charging Apple with breaching tech rules under the Digital Markets Act (DMA). The DMA seeks to curb the dominance of ‘Big Tech’ companies like Meta and Apple, ensuring fair competition for smaller rivals.
Violations under the DMA could result in fines of up to 10% of a company’s global annual turnover, highlighting the significant financial repercussions Meta could face if found guilty.
These developments underscore ongoing efforts by EU authorities to enforce stricter regulations on digital platforms to protect consumer rights and promote fair market practices.
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