Honda Announces Ambitious Electric Vehicle Series, Aims Global Dominance

Japanese automotive giant Honda Motor unveiled its ambitious plans to enter the electric vehicle (EV) area by introducing a new electric vehicle series, the “Honda 0 Series,” commencing in 2026. 

The announcement at CES in Las Vegas signals Honda’s determined catch-up strategy against global rivals in the burgeoning realm of battery-powered cars.

Evolutionary Step in the EV Market:

Acknowledging its lag behind European, U.S., and Chinese competitors, Honda is leveraging the “Honda 0 Series” and two concept models as catalysts in achieving its target of having all new car sales be electric or fuel-cell vehicles by 2040.

At a Tokyo media briefing in December, the automaker’s executives highlighted plans to introduce the series globally, with the North American market serving as the starting point for its rollout. 

However, detailed specifics were not disclosed, including pricing, the number of models to be launched, and sales targets.

Honda’s EV Sales Track Record:

Honda’s EV sales have been relatively modest, constituting less than 0.5% of its global sales, approximately 11,000 vehicles, amid a global sale of around 2.8 million cars in the initial nine months of 2023. Most of these sales (about 93%) were in China, with no sales reported in North America.

Future Goals and Expansion Plans:

Honda aims to manufacture two million EVs annually by 2030, targeting the introduction of 30 battery-powered models by the same year. 

Reports also suggest discussions between Canadian officials and Honda representatives about possibly constructing a substantial electric vehicle plant in Canada.

Showcased Concepts and Rebranding:

At CES, Honda exhibited two concept models, the Saloon (a sedan for four to five occupants) and the Space-Hub (a van-like vehicle accommodating six to seven passengers). 

Additionally, Honda introduced a revamped logo design for its new EV series, featuring a sleeker and more tilted appearance than its existing logo.