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Production setbacks postpone Nike and Kim Kardashian’s groundbreaking activewear launch, as the sportswear giant bets big on redefining women’s fitness fashion
The NikeSkims collaboration, set to redefine women’s activewear, faces postponement as the sportswear giant retools strategy to regain market dominance
In a move that has left fans and fashion insiders eagerly awaiting further updates, Nike has delayed the launch of its highly anticipated activewear collaboration with Kim Kardashian. Originally announced in February with a projected spring release, the new line—NikeSkims—has been postponed due to production delays, according to a source familiar with the matter. A revised launch date has yet to be confirmed.
The collection marks an unprecedented partnership for Nike, as it represents the company’s first collaboration with an external brand to create a new product line. Instead of acquiring a brand or relying solely on star athletes like Michael Jordan, Nike chose to align with Kim Kardashian’s billion-dollar shapewear empire, Skims, to launch a collection aimed at empowering all women athletes.
Promising to “disrupt the global fitness and activewear industry with best-in-class innovation,” NikeSkims remains largely under wraps. Few details—including pricing, product designs, and marketing visuals—have been released since the initial announcement. The dedicated webpage for the line has also remained unchanged.
The collaboration comes at a critical time for Nike. Once the undisputed leader in athletic apparel, the brand has been steadily losing ground to rising competitors like Lululemon, Alo Yoga, and even value-driven retailers such as Old Navy. Under CEO Elliott Hill’s leadership, the company is working to revive its brand and reconnect with consumers through strategic pivots—including broadening its appeal via high-profile partnerships like NikeSkims.
Nike’s struggles extend beyond market competition. The brand has faced recent criticism for missteps in supply chain strategy and pricing. While it has increased prices on several items, Nike has not directly attributed the hikes to higher U.S. tariffs. Instead, the company maintains that these adjustments are part of routine seasonal planning.
As part of a larger turnaround effort, Nike is pulling back supply of classic sneakers like the Air Force 1 and Pegasus to restore demand and maintain full-price sales. Meanwhile, it’s pushing higher-end running shoes like the Air Max line to better align with performance-oriented consumers.
For now, the delay in the NikeSkims release underscores the complexities of launching a new brand at the intersection of fashion, fitness, and celebrity. Yet given Kardashian’s cultural influence and Nike’s global reach, the eventual debut still holds significant promise for reshaping the women’s activewear space.
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