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The Financial Times reported on Sunday that Linda Yaccarino, CEO of social media platform X, has made significant changes to her leadership team amid pressure from owner Elon Musk to enhance sales and reduce costs.
Leadership Changes for Linda Yaccarino:
This month, Yaccarino reportedly dismissed Joe Benarroch, who served as her right-hand man and head of business operations and communications.
Benarroch, who joined X in June 2023 from Comcast’s NBCUniversal, where he managed communication strategy, was a key figure in Yaccarino’s team. The reshuffle follows tensions between Yaccarino and Musk as she works to stabilize X’s financial performance.
New Responsibilities:
Nick Pickles, currently X’s head of global government affairs, will assume Benarroch’s duties and expand his role to oversee global communications across the platform.
This change underscores efforts to streamline operations and communication under Yaccarino’s leadership amid external pressures.
Strategic Review:
Elon Musk recently hired Steve Davis, CEO of his Boring Company and longtime ally, to conduct a comprehensive review of X’s financial status and performance management.
This move signals Musk’s proactive involvement in shaping X’s strategy and operations.
X has not yet responded to requests for comment on the reported leadership changes and strategic developments outlined in the Financial Times article.
