Tencent Holdings Ltd’s newly launched “Dungeon & Fighter” (DnF Mobile) has started strong, dominating top-grossing charts on Apple’s iOS platform in China for nearly a month, industry data showed.
Impressive Revenue Milestones:
The game, launched in the world’s biggest gaming market on May 21, broke the $100 million revenue mark in just 10 days, according to a report released this week by data analytics firm Sensor Tower.
It also topped May’s global mobile game revenue growth chart and ranked 8th in overall revenue.
Surpassing Tencent’s Other Titles:
In the first ten days of its launch, DnF Mobile’s revenue in China’s iOS market surpassed the combined earnings of Tencent’s other popular titles, “Honor of Kings” and “PUBG Mobile,” according to a separate Sensor Tower report dated June 17.
According to Sensor Tower, this surge contributed to a 12% growth in Tencent’s mobile game revenue in May.
Delayed but Triumphant Launch:
The DnF Mobile title, based on a popular PC franchise, had been available internationally for years. Its China launch was delayed due to Beijing’s temporary freeze on new game approvals.
DnF Mobile’s early success comes amid ongoing tensions between Tencent and smartphone vendors over gaming revenue sharing. Earlier this month, Tencent pulled the game from selected Android app stores, citing contract expiries.
Contentious Revenue Splits:
Game developers in China have long had contentious relationships with distributors over issues such as revenue sharing.
As mobile games become increasingly popular in the broader game market, the standard 50% revenue split has often been a bone of contention.