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In the heart of Miami’s vibrant entrepreneurial scene, Dominique Morales stands as a powerful example of what it means to transform personal challenges into purpose-driven success. As the founder of Performance.20 (P.20), she has built a wellness brand rooted in the philosophy of “Less grind, more grace”, guiding women toward a life of intentional living.
P.20 integrates mindfulness, movement, and mindset into daily routines through thoughtfully designed planners, journals, and immersive experiences. These tools aren’t just products—they are pathways to self-discovery and empowerment. Morales’ mission is simple yet profound: to help people become their best selves by creating space for growth in mind, body, and soul.
A Brand Born from Resilience
The seeds of P.20 were planted during a pivotal period in Morales’ life, as she navigated the challenges of divorce and burnout. Instead of simply bouncing back, she built a blueprint for intentional living, transforming her own healing journey into a platform that could help others do the same.
In March 2025, P.20 held its inaugural event, Into Your Power—a milestone that set the tone for the brand’s future. Since then, a series of sold-out events and collaborations have reinforced P.20’s standing in the wellness industry, building a community that values grace over grind and self-care as a daily ritual.
A Decade of Strategic Impact with M Clique
Beyond her wellness venture, Morales is also the founder of M Clique, a national, woman-owned marketing agency set to celebrate its 10th anniversary in 2026. Over the past decade, M Clique has served hundreds of clients, providing strategic marketing solutions designed to elevate brand presence and drive impactful growth.
Balancing both P.20 and M Clique, Morales blends her expertise in branding, marketing, and business developmentwith her passion for empowerment, ensuring that every project reflects her commitment to excellence.
Inspiring the Next Generation
Her impact extends beyond business. As the author of The Truth About You, a children’s book promoting affirmations and self-love, Morales nurtures the next generation to embrace their unique qualities. This work aligns with her larger mission of fostering positive transformation at every stage of life.
Leading with Purpose
Dominique Morales is more than an entrepreneur—she is a mentor, innovator, and advocate for intentional living. Whether through her marketing agency, her wellness brand, or her writing, she continues to create inclusive spaces where people are encouraged to grow with purpose. Her work stands as a testament to the power of resilience, vision, and the unwavering belief that success is best measured by how well we live, not how hard we work.
