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Kering, the French luxury conglomerate, has announced the appointment of Stefano Cantino, a seasoned communications executive with experience at Louis Vuitton and Prada, as the Deputy CEO of Gucci.
Cantino’s appointment aims to bolster Gucci’s efforts to revitalize the iconic Italian label and reinforce its market position.
Stefano Cantino will assume his new role as Gucci’s Deputy CEO starting May 2. He will report directly to Jean-François Palus, Gucci’s President and CEO.
In this newly established position, Cantino will collaborate with Palus to shape and execute Gucci’s brand strategy, leveraging his extensive experience in luxury communications and marketing.
The appointment of Cantino comes amid Gucci’s recent challenges. The brand has trailed competitors in performance over the past two years.
To address these issues, Gucci underwent a reshuffle, including the departure of former CEO Marco Bizzarri and the elevation of Jean-François Palus to the top leadership role.
Cantino’s arrival signals a strategic move by Kering to infuse fresh perspectives and expertise into Gucci’s management team to drive its resurgence.
Stefano Cantino brings a wealth of experience to his new role, having spent over five years at Louis Vuitton, where he led communication and image initiatives.
Before his tenure at Louis Vuitton, Cantino held various leadership positions at Prada Group for more than two decades, culminating in his role as Communication and Marketing Director.
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