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Apple Inc. has reignited talks with OpenAI regarding using the startup’s generative AI technology to enhance forthcoming iPhone features, according to a report by Bloomberg News on Friday.
The two companies have commenced negotiations concerning the terms of a prospective agreement and how OpenAI’s features would be incorporated into Apple’s next iPhone operating system, iOS 18, as stated by individuals familiar with the matter, cited in the report.
At the time of the report, neither Apple nor OpenAI had responded immediately to Reuters’ requests for comment on the ongoing discussions.
A prior Bloomberg report revealed that Apple was also in discussions to license Google’s Gemini chatbot for potential new iPhone features.
However, Apple has yet to finalize its decision regarding partners and may potentially collaborate with both OpenAI and Google or opt for an alternative provider altogether, as mentioned in the report.
Apple has been relatively slower in deploying generative AI technology than competitors such as Microsoft and Google, who have been actively integrating them into their products.
Apple CEO Tim Cook had indicated in February that the company was making significant investments in generative AI and promised to unveil more details about its implementation plans later in the year.
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