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According to a source familiar with the matter, Apple has decided to terminate its electric car project, signaling the conclusion of a decade-long endeavor initiated by the tech giant.
The cancellation represents a significant shift away from Apple’s aspirations to diversify into the automotive sector and replicate the success of its iconic iPhone.
The decision to halt the electric car project comes amidst challenges and shifting dynamics within the automotive industry.
Despite initial enthusiasm, the project faced hurdles and experienced uneven progress, coinciding with a broader reduction in investments in electric vehicles by global automakers due to declining demand.
Following the cancellation of the electric car project, reports indicate that several employees originally assigned to the initiative will be redirected to Apple’s artificial intelligence (AI) division.
Also Read: Google Faces €2.1 Billion Lawsuit from European Media Groups
This strategic reallocation underscores Apple’s commitment to advancing AI technologies and reflects a pivot in its development priorities.
Industry analysts and investors perceive Apple’s renewed emphasis on AI efforts as a positive move, potentially enhancing the company’s competitiveness in artificial intelligence.
Ben Bajarin, CEO of consulting firm Creative Strategies, suggests that the shift towards AI could instill optimism among investors regarding Apple’s capabilities and strategic direction.
Apple’s withdrawal from the electric car project highlights the challenges faced by tech companies venturing into the automotive sector.
While rivals like Alphabet and Microsoft have made strides in AI integration, Apple’s comparatively reserved approach has raised concerns about its competitive positioning.
The cancellation also coincides with a slowdown in demand for electric vehicles and broader economic uncertainties.
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