Apple Delays Launch of AI Features in Europe; Read Why

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Apple has announced a delay in the release of three new artificial intelligence (AI) features for its devices in Europe.
Apple has announced a delay in the release of three new artificial intelligence (AI) features for its devices in Europe.

Apple has announced a delay in launching three new artificial intelligence (AI) features for its European devices.

This decision comes in response to the European Union’s (EU) Digital Markets Act (DMA), which mandates that tech companies ensure the interoperability of their products with rival services.

Key Apple AI Features Delayed:

  1. Phone Mirroring: This feature allows the iPhone’s screen to be viewed and interacted with on Mac computers.
  2. SharePlay Screen Sharing Enhancements: Improve the existing SharePlay feature, enabling more seamless screen sharing.
  3. Apple Intelligence: AI capabilities designed to generate text, images, and other content on command, available on devices like the iPhone 15 Pro, iPhone 15 Pro Max, and newer iPad and Mac models with the M1 chip.

Reason for the Delay:

Apple cites “regulatory uncertainties” due to the DMA, particularly its interoperability requirements. The company expressed concerns that complying with these requirements might compromise user privacy and data security.

Apple’s Stance:

Apple highlighted its commitment to user privacy and data security in an email statement. The company emphasized its willingness to work with the European Commission to find a solution that allows the safe introduction of these features in the EU.

“We are committed to collaborating with the European Commission to find a solution that would enable us to deliver these features to our EU customers without compromising their safety,” Apple stated.

Impact on Users:

The delay affects EU users who are anticipating the release of these AI features this year. While these features will be available in other regions, European customers must wait until Apple resolves the regulatory issues with the EU.

James Adam

James Adam, a noted business writer for CEO Times Magazine, specializes in insightful industry analysis and executive profiles. Known for his clear, concise style, James offers readers an expert perspective on global business trends and market dynamics.

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