On Tuesday, Google revealed its latest lineup of Pixel smartphones, featuring advanced artificial intelligence (AI) integrations. This new generation of devices marks a significant step in Google’s efforts to incorporate AI technology into its hardware.
Key Features and Innovations:
- Screenshot Search: A Pixel-exclusive feature allowing users to search for information within their screenshots.
- Gemini Integration: Android users can now access Gemini, Google’s chatbot, as an overlay on other apps to answer questions or generate content.
Rick Osterloh, Google’s Senior Vice President of Devices and Services, emphasized the importance of practical AI advancements: “There have been so many promises, so many coming, and not enough real-world helpfulness when it comes to AI, which is why today we’re getting real.”
Event Highlights:
The announcement event, held at Alphabet’s Bay View campus in Mountain View, California, was notably elaborate and earlier than usual.
Traditionally, Google announces its Pixel devices in the autumn, but this year’s event was held in the summer to better compete with rivals. Avi Greengart, lead analyst at Techsponential, praised the event for showcasing Google’s leadership in AI.
Competitive Landscape:
The timing of Google’s event aims to position the new Pixel devices ahead of Apple’s upcoming iPhone launch, which is expected to include “Apple Intelligence,” a suite of AI-powered features, and an integration with ChatGPT by OpenAI.
New Pixel Models and Pricing:
- Pixel 9: The base model with a 6.3-inch display starts at $799, $100 more than the previous model.
- Pixel 9 Pro XL: A larger 6.8-inch model.
- Pixel 9 Pro: Features a superior camera.
- Pixel 9 Pro Fold: A foldable version.
These models will begin shipping later in August, with the Pixel 9 Pro and Pixel 9 Pro Fold set for a September release. Preorders for the new devices started on Tuesday.