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TikTok announced on Thursday that it has adopted “Content Credentials,” a technology designed to label images and videos created by artificial intelligence (AI) on its platform.
This move aims to improve transparency and combat the spread of misinformation, particularly in light of concerns about potential interference in upcoming U.S. elections.
Content Credentials Technology:
TikTok will utilize “Content Credentials,” a digital watermark developed by Adobe, to indicate how images were generated and edited.
Technology companies like OpenAI have already embraced technology that enables the labeling of AI-generated content to ensure transparency.
Addressing Misinformation Concerns:
Amid fears of AI-generated content being used for misinformation, TikTok, alongside other tech giants like YouTube and Meta Platforms, pledges to leverage Content Credentials to combat such threats.
To implement the industry standard effectively, the system requires collaboration between the creators of AI tools and the platforms distributing the content.
Enforcement and Policy:
TikTok enforces policies prohibiting the dissemination of unlabeled, realistic AI-generated content. Any such content on the platform is removed because it violates community guidelines.
With 170 million users in the U.S., the platform faces regulatory challenges, including recent legislative efforts requiring its parent company, ByteDance, to divest or face a ban. TikTok has contested these measures, citing First Amendment concerns.
