Meta Platforms and Apple Discuss Generative AI Integration for iPhones

Meta Platforms, Facebook’s parent company, has engaged in discussions with Apple regarding integrating its generative AI model into Apple’s newly announced AI system for iPhones, according to a report by the Wall Street Journal on Sunday.

This move aligns with Apple’s broader strategy to incorporate technology from various AI companies into its devices.

Expanding AI Partnerships:

Apple is also reportedly exploring potential collaborations with Alphabet’s Google, its long-time search partner, and other AI companies in different regions, including China.

Microsoft-backed OpenAI’s ChatGPT is banned in China, creating a unique opportunity for other AI firms to fill the gap.

Discussions with Anthropic and Perplexity:

According to sources familiar with the matter, AI startup Anthropic has been in talks with Apple about integrating its generative AI into Apple Intelligence.

Similarly, AI search startup Perplexity has also been in discussions with Apple about bringing its generative AI technology to Apple Intelligence.

Implications of Potential Deals:

While the discussions with AI companies, including Meta, Anthropic, and Perplexity, have not yet been finalized and could fall through, successful deals could significantly enhance the distribution of AI products through Apple’s platform.

The financial benefits of these potential partnerships remain unclear, but they might involve AI companies selling premium subscriptions to their services via Apple Intelligence.

Apple’s AI Strategy:

Earlier this month, Apple announced its long-awaited AI strategy, which includes integrating Apple Intelligence technology across its suite of apps, such as Siri, and incorporating ChatGPT into its devices.

Apple aims to differentiate itself from competitors like Microsoft and Google by emphasizing privacy as a core feature of its AI offerings.